IF PEOPLE AREN’T HAVING FUN - THEY LEAVE

NO MATTER HOW GOOD YOUR GRAPHICS, TECH, OR BUDGET ARE

I help creators fix that core problem by making their games, apps, and experiences emotionally engaging, addictive, and fun, across any platform, genre or audience

  • "I’m impressed with Joe’s work."

    Nolan Bushnell (Atari Founder)

  • "I got too caught up in some evil FarmVille monetizing paywall, and forgot games are about fun first. Joe inspired me to go back to that."

    Jarred Davis (App Developer)

  • "His empathy for the player guides his thinking on how to make a complex system feel intuitive to users, which creates great games that people love to play. Joe does what few people try—he poses the question, “What makes something fun?” and the resulting deconstruction of fun into its components enables him to create successful experiences time and time again."

    Lira Samanta (Content Manager)

  • " He left us with not only a great MVP, but also a superb design road-map for how we can continue to enrich our experience over time."

    Spencer Hutchins (CEO of Reflexion Health)

  • "Joe’s confidence in identifying what makes a game fun shines through. We look forward to embedding his suggestions and observing how the market reacts."

    Eli Jimenez (VentR-out CEO)

  • "He has a remarkable understanding of player psychology, emotional engagement, and the core principles of fun. Over the course of just a month working together, Joe completely transformed my game’s direction. He helped us streamline unnecessary features while refining the core mechanics to create a more engaging experience."

    Meric O (App Developer)

Hello. If you’re here, then you probably have one of these three pain points:

  1. You’re trying to make a product or experience that resonates, is fun, and maybe even transformative, but it’s not landing the way you hoped.

  2. You’re battling imposter syndrome while trying to find and express your true creative voice.

  3. You’re building something completely new for an uncharted genre, audience, or platform, and there’s no roadmap.

I have good news for you, I’ve been in these positions before and I can help you not only make it, but make it fun. Learn from my pain.

Hi, I’m Joe.

I help creatives make their work more fun and authentic, creating experiences that truly connect with audiences and drive real growth for your business.

Sample of Experiences I Worked On

  • Jurassic World: VR Expedition

    Location Based VR Motion Simulator experience launched at all Dave & Busters Restaurants. Winner of UploadVR’s Best Location Based VR Experience for 2018.

  • Disneyland Larping Experience

    I helped design Legends of Frontierland, which is a Live Action Role Playing Experience that was played in Frontierland at Disneyland.

  • Alexa Board Game- St. Noire

    Board Game I designed with the GodFather of the Game Industry Nolan Bushnell. Winner of the CES (Computer Electronics Show) Innovation Award in Gaming for 2020.

  • TMNT: BATTLE MATCH

    Mobile Game I designed with Nickelodeon, including Level Design, Game Balancing, Monetization design and Story Design.

  • League of Legends

    I was part of the early team. I did some game and level design, directed the animations for the first 40 heroes, and I named the game!

See Projects

BOXBLASTER VR

My Book is available now!

Demystifying “fun” so you can make more authentic, innovative, and fun products.